More than we know there are many people suffering from a serious hair growth problem. Ever familiar of Alopecia? A receding hairline is one of it, which mostly occurs with men starting the age of the late twenties to early thirties. Although this is considered ¨normal,¨ especially if it is hereditary, specialists are not ready to give up finding a solution.
For women, hair loss is a painful problem, Abby Asistio grew up with it. I first saw Abby on a TV show as a contestant in a singing competition, and I thought she was beautiful. Even with an assumption that it was just her fashion statement the judges asked her about her head. With confidence, she answered that she has Alopecia. As I listened to her, I realized it must have been hard for her growing up hiding her head all the time with a hat or with a wig.
In the mindset of a user, transparency is very important, a company that shows great interest in solving a medical problem like Alopecia rather than aiming for profit will gain more loyal customers. That is the best image of NOVU and the people behind it, it will not be long that NOVU will stand out among its competitors globally.